Selaks New Zealand Roast Day began in 2010 when Selaks decided to dedicate a day in honour of the humble New Zealand Roast. Of course they required a merchandise range to compliment this and that's where Hillcrest Promotions came in.
We worked with Constellation Brands to develop a range that could be used in a number of different mediums, from PR releases to Facebook promotions. The NZSRD merchandise was a hit! The custom PVC USB carving knife doubled as an information distribution channel with the tea towel being used for cleaning up and a kitchen art piece. We made sure the tote bag fit the part by customising the side panels with wine bottle sleeves, easily supporting 4 bottles of wine!